David Hogg thought he could leverage his activism to win a “pillow fight” with My Pillow exec. Mike Lindell. Now, he has to put his share in start-up company Good Pillow to sleep.

In a humiliating thread, the smug David Hogg shared the news he was throwing in the towel on his pillow company, which was neither a surprise nor a disappointment to anyone.

“A couple weeks ago, a very spontaneous interaction over Twitter between me and William LeGate led to us trying to start a progressive pillow company,” he tweeted. “The goal was and still is to create a great pillow that is sustainably produced in domestic unionized factories and have a percentage of those profits benefit progressive social causes.”

“We were met with immediate and overwhelming support,” he said, referring to Twitter activists, and not prospective customers. “But I soon realized that given my activism, schoolwork, and family commitments, I could not give 100% to being a full time co-founder at Good Pillow.”

It looks like Hogg is truly a featherweight in terms of both his activism and his entrepreneurial ambition. Hogg goes on to plead his pillow case.

“After many discussions with William and my friends, family and mentors, I made the good faith decision to allow William to bring our vision to life without me,” he continued. “That vision remains an ethical company that produces products that people need while creating good union paying jobs and supporting social causes at the same time.”

“Effective immediately, I have resigned and released all shares, any ownership and any control of Good Pillow LLC,” he went on. “I want to thank Will for his partnership and wish him absolutely nothing but success with the future of Good Pillow.”

“The reasons for my departure rest entirely with me and my own personal commitments and I truly wish Will nothing but the best,” he added. “Over the next several months, I will be taking some time to focus on my studies in college and advance the gun violence prevention movement with March For Our Lives and personally.”

“While now may not be the best time for me, I do deeply believe it is incumbent on our country’s businesses to do no harm and empower the communities in which they serve,” he said. “Serving as an advocate and activist is just one (major) part of my life. I do hope to one day shape our global community to become more aware, progressive and equitable through social entrepreneurship and other avenues in the future. While the tragedy and trauma I experienced does shape me, like many other survivors of gun violence, it is not even close to who I am fully and I am looking forward to using this time to grow myself as an organizer, friend, son, and brother.”

In February, Hogg had boasted that he would show Mike Lindell how making a great pillow is done and put the Trump-supporting CEO flat on his back.

“[We] are going to prove that progressives can make a better pillow, run a better business and help make the world a better place while doing it,” Mr. Hogg wrote.

Hogg couldn’t even trademark his company properly. Now, he has plenty of time to trademark his intellectually vacuous left-wing talking points.