Singapore Pools Embraces Digital Transformation to Stay Ahead of Emerging Trends

Singapore Pools was founded in 1968 with a mission of countering illegal gambling while offering people safe, trusted betting outlets. Operating as a not-for-profit organisation, any surplus from gaming operations are donated back into society via parent company Tote Board to support worthy causes that benefit society. Singapore Pools strives to become an internationally acclaimed responsible gaming operator by remaining ahead of emerging trends within its industry.

Complex IT environments often make troubleshooting issues challenging, while digital transformation efforts require them to keep pace with technological innovations and adhere to stringent regulatory standards.

Singapore Pools’ IT migration to OCI has addressed its challenges by streamlining business processes and improving user experiences, while making its IT platform more resilient against outages or performance degradation. This change has helped Singapore Pools improve efficiency as well as respond faster when outages occur or performance decline occurs.

As a result, the organization has significantly enhanced its business operations, customer services and operating expenses while simultaneously lowering operating expenses. Furthermore, they were successful in attaining Level 4 of the World Lottery Association Responsible Gaming Framework as well as successfully introducing two innovative betsharing options such as iTOTO and Group TOTO for customers to share in.

This organisation has also made improvements to their online services and mobile apps, making it easier for customers to access their accounts and make bets from any location, at any time. They have introduced the Singapore Pools Account which provides customers with a more convenient and secure method for managing accounts and wagers; and introduced iShine Volunteers which helps people discover volunteering opportunities easily.

At the 15th Singapore HR Awards organized by the Human Resources Institute of Singapore in 2019, Singapore Pools won both Silver Prize in Employee Engagement and Bronze Prize in Digital Transformation. The recognition recognized their employees’ efforts in maintaining operational continuity during Covid-19 pandemic outbreak and demonstrated by team in meeting key objectives with agility and resilience.

In accordance with its commitment to uplifting the community, this organisation has extended learning resources for social service organisations and charities to develop their human capital through purposeful training initiatives. Furthermore, its rollout of innovative social programs such as iTOTO and Group TOTO as well as its online service which enables bettors to wager on more sports events has further expanded learning resources available to support them in growing their human capital.